Impact of social media on Music Business
The era of non-conventional methods of music business
operations has dawned. Digital age has led way to the internet age of music
industry. File sharing, piracy and fragmented platforms are the main choices
and challenges of music distribution. This unconventional route has been
taken by amateurs and professionals alike. Positive branding has become an
important concern in industry’s upbeat competition. Bands love getting
feedbacks and analysing it to know the scope for improvement. Most of the music
businesses have found social media as the route to make a two way
communication. Music distribution goes hand in hand with promotion; hence
making social media presence has become vital. Social media shares of lyrics,
music files and other activities trigger the snowball movement for any music
brand.
operations has dawned. Digital age has led way to the internet age of music
industry. File sharing, piracy and fragmented platforms are the main choices
and challenges of music distribution. This unconventional route has been
taken by amateurs and professionals alike. Positive branding has become an
important concern in industry’s upbeat competition. Bands love getting
feedbacks and analysing it to know the scope for improvement. Most of the music
businesses have found social media as the route to make a two way
communication. Music distribution goes hand in hand with promotion; hence
making social media presence has become vital. Social media shares of lyrics,
music files and other activities trigger the snowball movement for any music
brand.
Engaging with
listeners
Social media monitoring has been the way to measure success in brand
endorsement. Scaling up the buzz around music release is the effective strategy
to promote digital distribution. Measuring online conversation is considered as
significant part of analytics of music businesses. Successful lifetime fan to
artist or fan to band relationship depends on mutuality of interest.
Recognizing and engaging with listeners is the decisive process in building
concrete relationship with audience. Social media presence has thus become
integral part of any music business campaign planning. Getting responses on
social media are easier and quicker than getting email responses. Using content
to promote music is the mantra of marketing in Internet age.
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